![]() Next, we applied that approach to the seamless connectivity with the personal devices customers care most about - their phones.”Įntertainment systems are dependent on customers’ own devices and the canoo is compatible with both iOS and Android operating systems. ![]() We implemented the Bauhaus philosophy, which is centered around minimalism and functionality, and started with the reduction to the absolute minimal need. “When you subscribe, you think differently about a car - now the value is defined by the user benefit. Thus, we came up with this loft-inspired vehicle,” says Richard Kim, who’s in charge of Design at Canoo. “Cars always have been designed to convey a certain image and emotion however, we chose to completely rethink car design and focus on what future users will actually need. In the back, seats are positioned in a semicircular formation against the sides and rear of the vehicle, while the front cabin is arranged like a sofa, according to Kranz. The first vehicle will have enough room for seven people, with the interior space of a large sport utility vehicle in a car with the footprint of a small compact car, the company says. The idea, the company says, is to bring the convenience and affordability of a Netflix movie service to the auto industry. That service will likely include perks like automatic vehicle registration, maintenance, insurance management and charging through a single app on a customer’s phone. ![]() The company intends to go to market with an entirely new business model by providing customers with its cars for a monthly subscription fee. “We will crank out a couple of cars, which will be used to verify and confirm the simulations we have done so far,” says Kranz.Ĭanoo has spent the past year discussing the development of its prototype vehicle with the manufacturer so the company could provide advice on how to design and develop the car.Ĭanoo will launch its first vehicles in the Los Angeles market and expects to not only provide its “skateboard” platform for its own vehicles, but potentially work with other customers that would put their own cabin on top of the Canoo platform, Kranz says. Canoo has beta cars on site at its Los Angeles headquarters, where prospective partners and customers can test out the vehicles, which were made by an undisclosed contract manufacturer based in Michigan.
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